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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony; Mishra, Aditya; Tiamiyu, … - In: Journal of marketing communications 22 (2016) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
Chen, Xinxin; Yu, Hongyan; Gentry, James W.; Yu, Fang - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 187-194
Persistent link: https://www.econbiz.de/10011685078
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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934