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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
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Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida; Ying-Chao Lin, Julia; Dang Huu Phuc; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 167-184
Persistent link: https://www.econbiz.de/10014486675