Narrow search
Showing 1 - 9 of 9
Cover Image
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
Cover Image
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Cover Image
Complaint or recommendation? : the impact of customers' state and trait goal orientations on customer engagement behaviors
Chen, Xinxin; Yu, Hongyan; Gentry, James W.; Yu, Fang - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 187-194
Persistent link: https://www.econbiz.de/10011685078
Cover Image
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Cover Image
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Cover Image
The simple man : the consumption behavior of the principled life
McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10009720150
Cover Image
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Cover Image
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Cover Image
A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057