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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
1,033
Konsumentenverhalten
1,033
Brand image
183
Markenimage
183
Advertising effects
180
Werbewirkung
180
Brand management
173
Markenführung
173
Advertising
120
Werbung
118
Internet marketing
105
Online-Marketing
105
Beziehungsmarketing
99
Relationship marketing
99
Brand
86
Markenartikel
86
Social Web
85
Social web
85
Marketing management
66
Marketingmanagement
66
China
65
Online retailing
65
Online-Handel
65
Viral marketing
62
Virales Marketing
62
Customer satisfaction
61
Kundenzufriedenheit
61
Emotion
60
USA
55
United States
55
Personality psychology
52
Dienstleistungsqualität
43
Service quality
43
Confidence
42
Vertrauen
42
Jugendliche
40
Youth
40
Perception
38
Wahrnehmung
38
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Case study
1
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1
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English
52
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Chatterjee, Ravi
2
Gentry, James W.
2
Lee, Joonghwa
2
Mishra, Sita
2
Abdul, Waheed Kareem
1
Aghakhani, Hamed
1
Albinsson, Pia A.
1
Anderson, Ronald C.
1
Bae, Joonheui
1
Bae, Sung Hun
1
Banerjee, Saikat
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Bluemelhuber, Christian
1
Branaghan, Russell J.
1
Burchell, Kevin
1
Chang, Chun-Ming
1
Chang, Hyo Jung
1
Chen, Chih Ping
1
Chen, Jiawen
1
Choi, Jinyong
1
Choo, Ho Jung
1
Chou, Szu-Yu
1
Chu, Shu-Chuan
1
Chu, Shu-chuan
1
Dalakas, Vassilis
1
Deng, Tao
1
Dodoo, Naa Amponsah
1
Doster, Leigh
1
Downey, Hilary
1
Du, Peng
1
Dunnett, Susan
1
Duong Cong Doanh
1
Duraipandian, Israel
1
Elliott, Richard
1
Frendle, Angela M.
1
Gavish, Yossi
1
Ge, Jiaoju
1
Gil, Luciana de Araujo
1
Graham, Trelise
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Journal of marketing communications
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
113
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Psychology & marketing
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of consumer studies
21
Journal of economic psychology : research in economic psychology and behavioral economics
21
Journal of fashion marketing and management
21
The journal of brand management : an international journal
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of product & brand management
20
European journal of marketing : EJM
19
Journal of travel and tourism marketing
18
Sport management review
18
Journal of business ethics : JOBE
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
Young consumers : insight and ideas for responsible marketers
17
Journal of marketing management : MM
16
International journal of advertising : the review of marketing communications
15
Journal of career development
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Journal of vocational behavior
14
Marketing theory
14
Journal of international consumer marketing
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Journal of consumer research : JCR ; an interdisciplinary journal
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of behavioral decision making
11
Journal of consumer marketing
11
Journal of marketing theory and practice
11
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ECONIS (ZBW)
52
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1
Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast
fashion
apparel
Gupta, Shipra
;
Gentry, James W.
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
Saved in:
2
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
3
Effects of
brand
spokes-characters with personal and historical nostalgia on
brand
attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Insiders, regulars and tourists: exploring selves and music consumption in adolescence
Nuttall, Pete
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003875858
Saved in:
5
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
6
Millennial teens design and redesign themselves in online social networks
Doster, Leigh
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 267-279
Persistent link: https://www.econbiz.de/10009780522
Saved in:
7
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
8
Consumers' transformations in a liquid society : introducting the concepts of autobiographical-concern and desire-assemblage
Rojas Gaviria, Pilar
;
Bluemelhuber, Christian
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10003975597
Saved in:
9
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
10
Ouch! : a logotherapeutic discourse of butch and tattooed in China
Liu, Wing-sun
;
Lau, Nam-kai
;
Elliott, Richard
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 293-302
Persistent link: https://www.econbiz.de/10008651817
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