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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Legends in marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Ahn, Jiseon"
~person:"Pornpitakpan, Chanthika"
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Ahn, Jiseon
Pornpitakpan, Chanthika
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Legends in marketing
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
7
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1
Effects of perceived product similarity and ad claims on
brand
responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
2
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
3
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
4
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
5
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
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