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Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange; Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 397-409
Persistent link: https://www.econbiz.de/10011730657