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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Legends in marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Pornpitakpan, Chanthika"
~person:"Ulvoas, Gaelle"
~subject:"Singapur"
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Pornpitakpan, Chanthika
Ulvoas, Gaelle
Chiu, Weisheng
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Cho, Heetae
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Legends in marketing
Marketing letters : a journal of research in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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ECONIS (ZBW)
3
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The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
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2
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
3
The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy
Koubaa, Yamen
;
Ulvoas, Gaelle
;
Chew, Patricia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 626-640
Persistent link: https://www.econbiz.de/10009408817
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