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Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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Developers and terminators in hypermarkets' relationships with Chinese customers
Stanworth, James O. - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10003849959
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Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
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Experiential response and intention to purchase in the cocreative consumption of music : the Nine Inch Nails experiment
Aucouturier, Jean-Julien; Fujita, Marketa; Sumikura, Hiroko - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 219-227
Persistent link: https://www.econbiz.de/10011477037
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Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343
Persistent link: https://www.econbiz.de/10011477110