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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
738
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738
Brand image
109
Markenimage
109
Brand management
94
Markenführung
94
Beziehungsmarketing
75
Relationship marketing
75
China
60
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
198
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
49
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
42
Electronic commerce research
36
Young consumers : insight and ideas for responsible marketers
35
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
31
Journal of advertising research
30
Journal of marketing
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
International journal of technology marketing : IJTMkt
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Marketing intelligence & planning
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
Journal of hospitality marketing & management
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
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ECONIS (ZBW)
31
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1
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
4
Transforming customers into evangelists : influence of online
brand
experience on relationship quality and
brand
evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
5
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
8
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
D'Alessandro, Steven
;
Girardi, Antonia
;
Tiangsoongnern, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 433-460
Persistent link: https://www.econbiz.de/10009577071
Saved in:
9
Analyzing key determinants of online repurchase intentions
Chai Har Lee
;
Uchenna Cyril Eze
;
Ndubisi, Nelson Oly
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 200-221
Persistent link: https://www.econbiz.de/10009153414
Saved in:
10
Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
-
2013
Persistent link: https://www.econbiz.de/10009732790
Saved in:
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