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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu; Ge, Jiaoju; Yao, Jie - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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The impact of self on materialism among teenagers
Gil, Luciana de Araujo; Leckie, Civilai; Johnson, Lester W. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
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Millennial teens design and redesign themselves in online social networks
Doster, Leigh - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 267-279
Persistent link: https://www.econbiz.de/10009780522
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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Insiders, regulars and tourists: exploring selves and music consumption in adolescence
Nuttall, Pete - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10003875858
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Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung; O'Boyle, Michael; Anderson, Ronald C.; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
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Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
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The need to have an opinion as a driver of consumer choice
Kokkoris, Michail D.; Kühnen, Ulrich - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 92-102
Persistent link: https://www.econbiz.de/10011294146