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Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Gupta, Shipra; Gentry, James W.; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10011508811
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Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
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Consumer segments in social commerce : a latent class approach
Nadeem, Waqar; Juntunen, Mari; Juntunen, Jouni - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
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A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud; Fung, Benjamin C. M.; Chen, Zhimin; Gao, … - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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Commercializing artistic authenticity via collaborative design
Bai, Yuli; Tan, Jeanne; Choi, Tsan-Ming; Au, Raymond - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana; Belk, Russell W.; Gressel, Justin - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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Psychological and behavioural drivers of male fashion leadership
Koksal, Mehmet Haluk - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 430-449
Persistent link: https://www.econbiz.de/10010384988
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Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex; Head, Milena; Biela, Cosima - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228