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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem - In: Journal of revenue and pricing management 22 (2023) 6, pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
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How do consumers react to price reduction of innovative products? : an empirical investigation of price fairness perceptions of past purchase
Abdul, Waheed Kareem - In: Journal of revenue and pricing management 17 (2018) 4, pp. 276-290
Persistent link: https://www.econbiz.de/10011922685
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Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 414-431
Persistent link: https://www.econbiz.de/10013553063