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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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Markenpolitik : Markenwirkungen — Markenführung — Markencontrolling
Baumgarth, Carsten (contributor) - 2008 - 3., überarbeitete und erweiterte Auflage
Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten.Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenführung, Markencontrolling und Markenforschung anwendungsorientiert die...
Persistent link: https://www.econbiz.de/10013516946
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Markenpsychologie : Wie Marken wirken - Was Marken stark macht
Gutjahr, Gert - 2013 - 2., überarb. u. erw. Aufl. 2013
Was macht Marken stark? Diese Frage ist für die Markenführung zentral. Um sie beantworten zu können, muss geklärt werden, was eine Marke überhaupt ist und wie Marken wirken. Im Rahmen der Consumer-Neuroscience-Forschung haben Markenwahl-Experimente mit funktioneller Magnetresonanztomografie...
Persistent link: https://www.econbiz.de/10014016905
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Thirty years and "I'm still lovin' it!" : brand perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen; Mulhern, Frank J.; Wu, Yingying; Xu, Margaret - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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Luxury Fashion Retail Management
Choi, Tsan-Ming (ed.); Shen, Bin (ed.) - 2017
book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …
Persistent link: https://www.econbiz.de/10012396283
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Contemporary Case Studies on Fashion Production, Marketing and Operations
Chow, Pui-Sze (ed.); Chiu, Chun-Hung (ed.);  … - 2018
fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4 …This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It … documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of …
Persistent link: https://www.econbiz.de/10012398048
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Brand management in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał; Karaszewski, Robert - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011622841