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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Won, Doyeon; Chiu, Weisheng; Byun, Hyun - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1112-1133
Persistent link: https://www.econbiz.de/10014285970
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COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae; Chiu, Weisheng - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
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Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 414-431
Persistent link: https://www.econbiz.de/10013553063