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Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
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How rural-urban identification influences consumption patterns? : evidence from Chinese migrant workers
Chu, Rongwei; Liu, Matthew; Shi, Guicheng James - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 40-60
Persistent link: https://www.econbiz.de/10010508358
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Information disclosing willingness in mobile internet contexts
Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
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Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita; Malhotra, Gunjan; Chatterjee, Ravi; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 414-431
Persistent link: https://www.econbiz.de/10013553063