Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Bruwer, Johan"
~person:"Septianto, Felix"
~source:"econis"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
8
Konsumentenverhalten
8
Wein
4
Wine
4
Marketingmanagement
3
Australia
2
Australien
2
Market segmentation
2
Marktsegmentierung
2
Socio-demographics
2
Advertising
1
Advertising effects
1
Alcohol consumption
1
Alkoholkonsum
1
Behaviourism
1
Brand management
1
China
1
Choice
1
Cognition
1
Cognitive flexibility
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumption metrics
1
Creativity
1
Cuteness
1
Drink
1
Emotion
1
Extrinsic cues
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Innovativeness
1
Insight
1
Involvement
1
Kaufentscheidung
1
Kognition
1
Kreativität
1
Lebensstil
1
Lifestyle
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bruwer, Johan
Septianto, Felix
Sheth, Jagdish N.
3
Wind, Yoram
2
Almossawi, Mohammed M.
1
Ang, Sheng
1
Arora, Sourabh
1
Bandyopadhyay, Argho
1
Bastian, Susan
1
Brooksbank, Roger
1
Casidy, Riza
1
Chang, En Chi
1
Chen, Tingzhen
1
Cheng, Kwang-Hwee
1
Chew, Janet
1
Du, Lanying
1
Fullerton, Sam
1
Gayatri, Gita
1
Goyal, Anita
1
Grønhaug, Kjell
1
Guo, Shu
1
Harcar, Talha
1
Herbst, Frikkie
1
Hou, Jundong
1
Huang, Li
1
Imrie, Brian C.
1
Jain, Arun K.
1
Johnson, Trent
1
Kaynak, Erdener
1
Kimura, Makoto
1
Krishnan, Balaji C.
1
Li, Elton
1
Li, Jianfeng
1
Liu, Hong Bo
1
Liu, Matthew Tingchi
1
Mai Ngoc Khuong
1
McCarthy, Breda
1
Mitchell, Cleo
1
Nallaperuma, Kaushalya
1
Neale, Larry
1
Paninchukunnath, Ajith
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
International journal of wine business research : IJWBR
2
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
