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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan; McCutcheon, Emily - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 519-537
Persistent link: https://www.econbiz.de/10011739459