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Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
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Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji; Shimizu, Akira; Hayashi, Junya; Cheah, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140