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Consumer susceptibility to credit card misuse and indebtedness
Awanis, Sandra; Cui, Charles Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10010384990
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Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992