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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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455
Brand image
92
Markenimage
92
Brand management
88
Markenführung
88
Beziehungsmarketing
68
Relationship marketing
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50
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Markenartikel
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Online retailing
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Online-Handel
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
198
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
49
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
42
Electronic commerce research
36
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Young consumers : insight and ideas for responsible marketers
32
Journal of advertising research
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
International journal of technology marketing : IJTMkt
28
Journal of marketing
28
The journal of brand management : an international journal
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Marketing intelligence & planning
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
Journal of management information systems : JMIS
25
Journal of hospitality marketing & management
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
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1
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
3
Transforming customers into evangelists : influence of online
brand
experience on relationship quality and
brand
evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
4
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
Saved in:
8
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
9
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
-
2019
Persistent link: https://www.econbiz.de/10012169806
Saved in:
10
Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
D'Alessandro, Steven
;
Girardi, Antonia
;
Tiangsoongnern, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 433-460
Persistent link: https://www.econbiz.de/10009577071
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