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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"Social web"
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Consumer behaviour
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Brand image
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
225
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
60
Journal of marketing communications
49
International journal of advertising : the review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
The journal of brand management : an international journal
45
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
34
Young consumers : insight and ideas for responsible marketers
34
Journal of fashion marketing and management
33
Information systems research : ISR
32
Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of marketing
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Tourism management : research, policies, practice
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International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Marketing intelligence & planning
27
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
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1
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
2
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling
;
Bai, Xuesong
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Saved in:
5
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
6
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
7
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
8
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
9
Research on the influence of online fitness user engagement on value co-creation behavior
Liu, Gaofu
;
Yang, Haonan
;
Nie, Jing
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3138-3155
Persistent link: https://www.econbiz.de/10014486643
Saved in:
10
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
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