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The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen; Dang Ha Anh Le; Linh Giang Truong; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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Thirty years and "I'm still lovin' it!" : brand perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen; Mulhern, Frank J.; Wu, Yingying; Xu, Margaret - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali; Chen, Yun; Abrar, Muhammad; Kumar, Nilesh - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
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Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
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Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
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The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing; Long, Chengzhi; Liu, Bo - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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Understanding young consumers' tendencies regarding eco-labelled products
Göçer, Aysu; Oflaç, Bengü Sevil - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 80-97
Persistent link: https://www.econbiz.de/10011613299