//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,460
Konsumentenverhalten
1,460
Brand image
209
Markenimage
209
Brand management
193
Beziehungsmarketing
120
Relationship marketing
120
China
118
Online retailing
114
Online-Handel
114
Brand
104
Markenartikel
104
Environmental consciousness
91
USA
90
United States
90
Social Web
86
Social web
86
Jugendliche
82
Youth
82
Customer satisfaction
81
Kundenzufriedenheit
81
Designation of origin
79
Herkunftsbezeichnung
79
Food
76
Lebensmittel
76
Internet marketing
74
Online-Marketing
74
Cultural identity
73
Kulturelle Identität
73
Advertising effects
65
Werbewirkung
65
Clothing
62
Bekleidung
61
Fashion
57
Mode
57
Bibliometrics
56
Bibliometrie
56
Emotion
56
more ...
less ...
Online availability
All
Undetermined
227
Free
14
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
330
Aufsatz in Zeitschrift
330
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
330
Author
All
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Erasmus, Alet C.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Liao, Junyun
3
Madadi, Rozbeh
3
Phau, Ian
3
Pinto, Diego Costa
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Borges, Adilson
2
Casidy, Riza
2
Culiberg, Barbara
2
Dong, Xuebing
2
Ertz, Myriam
2
Farzana Quoquab
2
Fetscherin, Marc
2
Greenland, Steven
2
Grimmer, Martin
2
Han, C. M.
2
Hu, Yanghong
2
Jalees, Tariq
2
Kang, Inwon
2
Kang, Jiyun
2
Khare, Arpita
2
Ko, Eunju
2
Koo, Jakyung
2
Lampert, Paul
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Liu, Yu
2
Lobo, Antonio
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
552
Journal of retailing and consumer services
453
The journal of brand management : an international journal
334
The journal of product & brand management
314
Psychology & marketing
131
International journal of hospitality management
123
European journal of marketing : EJM
97
Journal of marketing communications
93
Marketing intelligence & planning
92
Journal of fashion marketing and management
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Cogent business & management
83
Journal of strategic marketing
80
International journal of internet marketing and advertising : IJIMA
78
Journal of internet commerce
74
Journal of marketing management : MM
73
International journal of electronic marketing and retailing : IJEMR
69
Journal of marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of the Academy of Marketing Science
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
62
International journal of retail & distribution management
62
Journal of retailing
62
Journal of global marketing
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of promotion management : JPM
60
Electronic commerce research
59
Marketing letters : a journal of research in marketing
59
The journal of consumer marketing
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
International marketing review
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The international review of retail, distribution and consumer research
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
more ...
less ...
Source
All
ECONIS (ZBW)
330
Showing
91
-
100
of
330
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
The effect of
brand
experiences on
brand
loyalty through perceived quality and
brand
trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
92
Exploring relationship among semiotic product packaging,
brand
experience dimensions,
brand
trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
93
Thirty years and "I'm still lovin' it!" :
brand
perceptions of McDonald's among generation Y and generation Z consumers in China
Zhang, Bowen
;
Mulhern, Frank J.
;
Wu, Yingying
;
Xu, Margaret
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 906-921
Persistent link: https://www.econbiz.de/10013390842
Saved in:
94
Impact of perceived
brand
localness and globalness on
brand
authenticity to predict
brand
attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
95
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
Saved in:
96
Antecedents of private-label
brand
purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
97
The impact of shared value proposition on consumer engagement through a sense of
brand
community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
98
Does
brand
name matter in alleviating ethnocentrism? : the interplay of
brand
origin and
brand
name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
99
Understanding young consumers' tendencies regarding eco-labelled products
Göçer, Aysu
;
Oflaç, Bengü Sevil
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011613299
Saved in:
100
Adolescents' sustainablity concerns and reasons for not consuming sustainably
Francis, Julie E.
;
Davis, Teresa
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10011296964
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->