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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
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E-Game-Advertising als Ersatz...
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
24
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
12
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
Psychology & marketing
6
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of euromarketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Research
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
3
Advertising, promotion, and new media
2
Asian Academy of Management journal : AAMJ
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Australasian marketing journal
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ECONIS (ZBW)
22
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
4
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
7
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
8
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
9
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
10
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
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