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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
~subject:"Brand"
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E-Game-Advertising als Ersatz...
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Advertising
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Consumer behaviour
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45
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45
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Asia Pacific journal of marketing and logistics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
28
Journal of advertising research
24
Journal of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
Journal of advertising
17
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of promotion management : JPM
13
The journal of product & brand management
13
International journal of internet marketing and advertising : IJIMA
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of consumer studies
5
Journal of current issues and research in advertising : JCIRA
5
The journal of consumer marketing
5
International journal of production economics
4
Journal of international consumer marketing
4
Journal of marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Research
4
European journal of operational research : EJOR
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of euromarketing
3
Journal of global fashion marketing : JGfM
3
Journal of global marketing
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ECONIS (ZBW)
18
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
4
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
5
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
6
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
7
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
8
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
9
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
10
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
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