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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank; Vollhardt, Kai; Meyer, Frederik - In: Marketing : ZFP ; journal of research and management 31 (2009) 3, pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
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The self-activation effect of advertisements : ads can affect whether and how consumers think about the self
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1030-1045
Persistent link: https://www.econbiz.de/10009006649