//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Werbung
95
Advertising
80
Consumer behaviour
55
Konsumentenverhalten
55
Advertising effects
45
Werbewirkung
45
Markenimage
15
Brand management
13
Markenführung
13
Emotion
9
Internet marketing
9
Online-Marketing
9
Computerspiel
8
Video game
8
Brand
7
Deutschland
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Perception
6
Psychology of advertising
6
Wahrnehmung
6
Werbepsychologie
6
Experiment
5
Beziehungsmarketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Social Web
4
Social web
4
Theorie
4
Theory
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Attitudes
3
China
3
Confidence
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
14
German
1
Author
All
Gierl, Heribert
4
Chae, Boyoun
2
Abshagen, Jannina
1
Allan, David
1
Chang, En Chi
1
Cheng, Calvin
1
Choi, Beomjoon
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Guhl, Daniel
1
Haltmayer, Vanessa
1
Hanzaei, Kambiz Heidarzadeh
1
Heberle, Antonia
1
Herbst, Kenneth C.
1
Hoegg, JoAndrea
1
Hong, You Jeong
1
Kim, Sang Jin
1
Klapper, Daniel
1
Ko, Eunju
1
Koncz, Julia
1
Lee, Joseph Lok-Man
1
Lee, Kyogu
1
Li, Xiuping
1
Liu, Vanessa
1
Mansourian, Yazdan
1
Nashtaee, Mitra Shabani
1
Pornpitakpan, Chanthika
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Sreejesh, S.
1
Thomas, Stefan
1
Winkler von Mohrenfels, Hannah
1
Yoo, Jiwon
1
Yuan, Yizhou
1
Zhu, Rui Juliet
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
24
Journal of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of advertising research
12
Journal of promotion management : JPM
12
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Journal of current issues and research in advertising : JCIRA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of advertising
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of euromarketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Advertising, promotion, and new media
2
Asian Academy of Management journal : AAMJ
2
Australasian marketing journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
6
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
7
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
8
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
9
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
10
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->