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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit; Stremersch, Stefan - In: Journal of marketing 75 (2011) 6, pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
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Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.; Gretz, Richard T.; Houston, Mark B.; … - In: Journal of marketing 86 (2022) 3, pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Influences of the spokes-character on brand equity antecedents
Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583