//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Reihe: Versicherungswirtschaft"
~isPartOf:"Tourism management : research, policies, practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
302
Markenführung
302
Consumer behaviour
185
Konsumentenverhalten
185
Brand image
179
Markenimage
179
Brand
99
Markenartikel
97
Beziehungsmarketing
57
Relationship marketing
57
Versicherungsbetrieb
56
Social Web
46
Social web
46
Internet marketing
32
Online-Marketing
32
Marketingmanagement
27
Tourism marketing
27
Tourismusmarketing
27
Marketing management
26
Advertising effects
23
Destination management
23
Destinationsmanagement
23
Werbewirkung
23
Deutschland
21
Germany
18
Luxury goods
18
Luxusgüter
18
Social media
18
Versicherung
16
Brand equity
15
China
15
Designation of origin
15
Emotion
15
Herkunftsbezeichnung
15
Insurance
15
Customer satisfaction
14
Hotel industry
14
Hotellerie
14
Kundenzufriedenheit
14
Theorie
14
more ...
less ...
Online availability
All
Undetermined
185
Free
6
Type of publication
All
Article
304
Book / Working Paper
58
Type of publication (narrower categories)
All
Article in journal
306
Aufsatz in Zeitschrift
306
Hochschulschrift
27
Thesis
24
Dissertation u.a. Prüfungsschriften
22
Bibliografie enthalten
11
Bibliography included
11
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie
3
Bibliography
3
Bibliographie
2
more ...
less ...
Language
All
English
306
German
49
Undetermined
7
Author
All
Maser, Harald
6
Pike, Steven
4
Sarkar, Abhigyan
4
Abimbola, Temi
3
Anisimova, Tatiana
3
Bayus, Barry L.
3
Casidy, Riza
3
Chen, Jiawen
3
Homburg, Christian
3
Keller, Kevin Lane
3
Liao, Junyun
3
Melewar, T. C.
3
Sarkar, Juhi Gahlot
3
Wittmer, Norbert
3
Baloglu, Seyhmus
2
Bandyopadhyay, Argho
2
Bodet, Guillaume
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Buchanan-Oliver, Margo
2
Böbel, Burkhard
2
Calantone, Roger J.
2
Campo, Sara
2
Chanavat, Nicolas
2
Cheng, Julian Ming Sung
2
Degenhardt, Martina
2
Diamantopoulos, Adamantios
2
Dillschneider, Stefan
2
Dong, Xuebing
2
Ehrlich, Kathleen
2
Endres, Klaus
2
Engeländer, Frank
2
Eurich, Andreas
2
Faßbender, Jürgen
2
Gupta, Suraksha
2
Gómez, Mar
2
Günnewig, Martin
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Horstkötter, Markus
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
Qualitative market research : an international journal
Reihe: Versicherungswirtschaft
Tourism management : research, policies, practice
Journal of business research : JBR
587
The journal of brand management : an international journal
558
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Marketing intelligence & planning
106
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Journal of strategic marketing
89
Innovatives Markenmanagement
86
Journal of marketing
79
Journal of advertising research
73
Research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of advertising : the review of marketing communications
62
International marketing review
61
Cogent business & management
57
Journal of global marketing
57
Journal of marketing research : JMR
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Springer eBook Collection / Business and Economics
54
Business horizons
53
more ...
less ...
Source
All
ECONIS (ZBW)
336
USB Cologne (EcoSocSci)
26
Showing
1
-
10
of
362
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
Saved in:
3
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.
;
Scherrer, Pascal
;
Weiler, Betty
; …
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Saved in:
4
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
5
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
6
Finanzwirtschaftliche Effekte von Rückversicherungsverträgen in der Schaden- und Unfallversicherung
Arnoldussen, Ludger
-
1991
Persistent link: https://www.econbiz.de/10000108915
Saved in:
7
Gewinn- und Wachstumsstrategien von Versicherungsunternehmen
Riege, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000883356
Saved in:
8
Der Kontenrahmen für Schaden- und Unfallversicherungsunternehmen
Schröder, Christoph
-
1995
Persistent link: https://www.econbiz.de/10000916867
Saved in:
9
Die Aussagefähigkeit der Gewinn- und Verlustrechnung von Lebensversicherungsunternehmen : Überschneidungsprobleme aus versicherungsmathematischer und betriebswirtschaftlicher Sicht...
Schucht, Frauke
-
1991
Persistent link: https://www.econbiz.de/10000822046
Saved in:
10
Der europäische Versicherungsbinnenmarkt und seine Auswirkungen auf die strategische Unternehmenspolitik von Erstversicherern : eine theoretische und empirische Analyse
Weidenfeld, Gerd
-
1997
Persistent link: https://www.econbiz.de/10000636537
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->