Narrow search
Showing 1 - 7 of 7
Cover Image
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Cover Image
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Cover Image
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Cover Image
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Cover Image
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Cover Image
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika; Green, Robert T. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Cover Image
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana; Weiss, Jan - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063