Narrow search
Showing 1 - 10 of 86
Cover Image
Marketing challenges for higher education in the Asia Pacific region
Quintal, Vanessa (contributor) - 2012
Persistent link: https://www.econbiz.de/10009685471
Cover Image
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef; Elrehail, Hamzah; Bayram, Pelin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Cover Image
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Cover Image
Reflections on student-university interactions for next generation learning
Wong, David H. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 328-342
Persistent link: https://www.econbiz.de/10009548748
Cover Image
The ties that bind? : online musicians and their fans
Daellenbach, Kate; Kusel, Rachael; Rod, Michel - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Cover Image
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Cover Image
LMS teaching versus community learning : a call for the latter
Murphy, Jamie - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 826-841
Persistent link: https://www.econbiz.de/10009686047
Cover Image
The uses of Facebook technologies in hospitality curriculum on an experiential learning platform for a new generation of students
Harris, Christopher W. - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 805-825
Persistent link: https://www.econbiz.de/10009686048
Cover Image
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Cover Image
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333