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Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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Regional and country ethnocentrism: broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yunus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10010093184
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Branding in the Asian context: a Malaysian perspective
Alwi, Sharifah Faridah Syed; Melewar, T.C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297
Persistent link: https://www.econbiz.de/10010093183