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The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng; Fan, Jiao; Ding, Zhihua; Khan, Inayat - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong; Liang, Xiaobei; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo; Hong, Zhao; Wang, Zongshui - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978