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Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
88
Markenführung
88
Beziehungsmarketing
71
Relationship marketing
71
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51
Customer satisfaction
48
Kundenzufriedenheit
48
Online retailing
44
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Dienstleistungsqualität
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Internet marketing
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E-commerce
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Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
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4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
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Cheah, Isaac
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Chen, Jiawen
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Cho, Heetae
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Fam, Kim Shyan
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Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
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Boateng, Henry
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Cham Tat Huei
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Chao, Chih-Wei
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Chow, Clement S. F.
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Dong, Xuebing
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Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
Farzana Quoquab
2
Gao, Lingling
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,361
Journal of retailing and consumer services
1,992
International journal of consumer studies
788
International journal of hospitality management
784
NBER working paper series
710
Psychology & marketing
710
Working paper / National Bureau of Economic Research, Inc.
604
Journal of economic issues : jei
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
SpringerLink / Bücher
587
NBER Working Paper
551
Technological forecasting & social change : an international journal
497
The journal of product & brand management
406
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of business ethics : JOBE
390
Journal of fashion marketing and management
385
Tourism management : research, policies, practice
381
The journal of brand management : an international journal
380
Journal of marketing research : JMR
367
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
366
European journal of marketing : EJM
365
Journal of travel and tourism marketing
359
Journal of marketing management : MM
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Cogent business & management
346
Journal of international consumer marketing
332
Journal of marketing communications
332
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of retailing
311
International journal of retail & distribution management
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
Journal of consumer behaviour : an international research review
303
Marketing letters : a journal of research in marketing
302
The international review of retail, distribution and consumer research
302
CESifo working papers
301
Discussion paper series / IZA
295
The journal of consumer marketing
295
Journal of the Academy of Marketing Science
292
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ECONIS (ZBW)
413
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413
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1
Examining the relationships among the brand equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
2
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
3
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
4
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
5
Psychological and behavioural drivers of male
fashion
leadership
Koksal, Mehmet Haluk
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 430-449
Persistent link: https://www.econbiz.de/10010384988
Saved in:
6
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The
fashion
retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
10
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
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