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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
391
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391
Brand image
106
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Brand management
91
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Thaichon, Park
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Jebarajakirthy, Charles
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Koubaa, Yamen
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Liao, Junyun
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Olsen, Svein O.
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Septianto, Felix
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Tjiptono, Fandy
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Abdul, Waheed Kareem
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Amenuvor, Fortune Edem
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Arli, Denni
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Bai, Xuesong
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Boateng, Henry
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Chao, Chih-Wei
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Farzana Quoquab
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
2,244
Journal of retailing and consumer services
2,014
International journal of hospitality management
887
NBER working paper series
770
International journal of consumer studies
768
Psychology & marketing
722
Working paper / National Bureau of Economic Research, Inc.
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
591
Management science : journal of the Institute for Operations Research and the Management Sciences
527
SpringerLink / Bücher
488
The journal of brand management : an international journal
486
The journal of product & brand management
483
Tourism management : research, policies, practice
442
European journal of operational research : EJOR
437
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
Journal of marketing research : JMR
391
Journal of revenue and pricing management
384
Journal of business ethics : JOBE
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of retailing
342
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of marketing
330
Marketing letters : a journal of research in marketing
330
Cogent business & management
329
Journal of international consumer marketing
325
Journal of marketing communications
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
316
Economics letters
315
International journal of production economics
311
Discussion paper / Centre for Economic Policy Research
309
International journal of industrial organization
306
Journal of consumer behaviour : an international research review
305
The journal of consumer marketing
305
International journal of contemporary hospitality management
303
International journal of retail & distribution management
301
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ECONIS (ZBW)
417
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417
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1
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
2
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
3
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib
;
Yousaf, Salman
;
Hong, Zhao
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
Saved in:
4
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
5
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
6
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
7
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
8
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
9
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
10
The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
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