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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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How consumer mindsets in ethic Chinese societies affect the intention to buy Fair Trade products : the mediating and moderating roles of moral identity
Yen, Ghi-Feng; Wang, Ru-Yu; Yang, Hsin-Ti - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 553-568
Persistent link: https://www.econbiz.de/10011739461
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Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita; Saxena, Garima; Chatterjee, Ravi - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
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Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
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Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael; Alvarado-Herrera, Alejandro; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
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What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming; Yen, Chiahui; Chou, Szu-Yu; Lo, Wen-Wan - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
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The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
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When hot and noisy is good : Chinese values of renao and consumption metaphors
Warden, Clyde A.; Chen, Judy F. - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 216-231
Persistent link: https://www.econbiz.de/10003849935
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Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe; Kathawala, Yanus; Dinnie, Keith - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 298-320
Persistent link: https://www.econbiz.de/10009752327