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SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve; Jamieson, Kyle; Shimul, Anwar Sadat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
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A unified perspectiove on the factors influencing consumer acceptance of internet of things technology
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10010349441
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
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Market segmentation in the cell phone market among adolescents and young adults
Haverila, Matti J. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 346-368
Persistent link: https://www.econbiz.de/10009776160
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Customer online shopping anxiety within the Unified Theory of Acceptance and Use Technology (UTAUT) framework
Celik, Hakan - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 278-307
Persistent link: https://www.econbiz.de/10011562915
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What attracts me or prevents me from mobile shopping? : an adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
Hanif, Muhammad Shehzad; Wang, Min; Mumtaz, Muhammad Usman - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 1031-1059
Persistent link: https://www.econbiz.de/10013390976
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Robo-advisor based on unified theory of acceptance and use of technology
Yeh, Hui-Chung; Yu, Min-Chun; Liu, Chih-Hsing; Huang, Chia-I - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 962-979
Persistent link: https://www.econbiz.de/10014285924
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A consumer satisfaction model based on the integration of EDT and TAM : comparative study of Korean and US consumers
Cho, Yunjin - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 978-993
Persistent link: https://www.econbiz.de/10011796568
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Xpressions of generation Y : perceptions of the mobile phone service industry in Pakistan
Rahman, Salma; Azhar, Sarwar - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10008905957