Xpressions of generation Y : perceptions of the mobile phone service industry in Pakistan
Year of publication: |
2011
|
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Authors: | Rahman, Salma ; Azhar, Sarwar |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 1, p. 91-107
|
Subject: | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Mobiltelefon | Mobile phone | Dienstleistungssektor | Service industry | Pakistan |
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