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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
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The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory
Paramita, Widya; Septianto, Felix; Escadas, Marco; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1093-1111
Persistent link: https://www.econbiz.de/10014285968
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The divergent effects of neat food presentation on purchase likelihood : the moderating role of time-related positioning
Quach, Sara; Septianto, Felix; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1425-1442
Persistent link: https://www.econbiz.de/10014286059
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992