The divergent effects of neat food presentation on purchase likelihood : the moderating role of time-related positioning
Year of publication: |
2023
|
---|---|
Authors: | Quach, Sara ; Septianto, Felix ; Thaichon, Park |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1425-1442
|
Subject: | Food presentation | Neatness | Nostalgia | Perceived quality | Purchase likelihood | Time-related positioning |
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