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The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning; Hu, Clark - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
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Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen; Pool, Javad Khazaei; Jaberi, Akbar - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
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The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk; Kim, Sukkyu - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
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Animosity based on traditional enmity versus other causes
Campo, Sara; Alvarez, Maria D. - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10013163350
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The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
Zhou, Qiuxiang; Pu, Yongjian; Su, Chun - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1313-1329
Persistent link: https://www.econbiz.de/10014285999
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The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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The 18th FINA world masters championships and destination loyalty
Kim, Euisoo; Kim, Sukkyu; Jeong, Yunduk - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 622-640
Persistent link: https://www.econbiz.de/10014486765