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Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman; Ang, Sheng; Yang, Feng; Song, Jian - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
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What attracts me or prevents me from mobile shopping? : an adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
Hanif, Muhammad Shehzad; Wang, Min; Mumtaz, Muhammad Usman - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 1031-1059
Persistent link: https://www.econbiz.de/10013390976
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The optimal subsidy scheme and technology innovation strategy considering consumers' green premium
Wang, Manman; Chen, Menghan; Yang, Feng - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1573-1595
Persistent link: https://www.econbiz.de/10013391118
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A bibliometric analysis of green marketing in marketing and related fields : from 1991 to 2021
Wang, Shaoshan; Liu, Matthew Tingchi; Pérez, Andrea - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1857-1882
Persistent link: https://www.econbiz.de/10014430182
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Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan; Liu, Matthew Tingchi - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
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Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang; Wang, Shu - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 472-492
Persistent link: https://www.econbiz.de/10013553068