Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Year of publication: |
2023
|
---|---|
Authors: | Wang, Shaoshan ; Liu, Matthew Tingchi |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 849-873
|
Subject: | Bibliometric review | Celebrity endorsement | Literature review | Network visualization | Bibliometrie | Bibliometrics | Celebrity-Werbung | Werbewirkung | Advertising effects |
-
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa, (2021)
-
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars, (2016)
-
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St., (2010)
- More ...
-
Liu, Matthew Tingchi, (2021)
-
A bibliometric analysis of green marketing in marketing and related fields : from 1991 to 2021
Wang, Shaoshan, (2023)
-
Vlog and brand evaluations : the influence of parasocial interaction
Liu, Matthew Tingchi, (2019)
- More ...