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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
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Strategic marketing in Chinese manufacturing companies
Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, … - In: Asia Pacific journal of marketing and logistics 20 (2008) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10003764076
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Targeting strategies for continuous competitiveness
Chacko, George C. - In: Asia Pacific journal of marketing and logistics Vol. 9, nr. 1/2 (1997)
Persistent link: https://www.econbiz.de/10004277403
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Apparel firms' corporate social responsibility communications : cases of six firms from an institutional theory perspective
Woo, Hongjoo; Jin, Byoungho - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011529178
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The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy; Tsai, Qianyi - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
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Roles of customer involvement in rapport and satisfaction
Fatima, Johra Kayeser; Razzaque, Mohammed Abdur - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 452-471
Persistent link: https://www.econbiz.de/10009776154
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Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
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Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
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Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture
Hwang, Jiyoung; Chung, Jae-eun; Jin, Byungho - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 721-744
Persistent link: https://www.econbiz.de/10010229025
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Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing; Tang, Felix; Tse, Alan C. B. - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 759-777
Persistent link: https://www.econbiz.de/10013163373