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Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 30 (2022) 3, pp. 296-319
Persistent link: https://www.econbiz.de/10013284055
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Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes : the case of Indian pharmaceutical firms
Gupta, Samir; Polonsky, Michael J.; Ray, Sangeeta - In: Journal of strategic marketing 28 (2020) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10012313903
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Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
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Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola; Polonsky, Michael J.; MacQuilken, Lisa - In: Australasian marketing journal 22 (2014) 3, pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 31 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014302707