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~isPartOf:"Australasian marketing journal"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Consumer behaviour
5
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand loyalty
2
Relationship marketing
2
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Australia
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Brand love
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
9
Romaniuk, Jenni
7
Lee, Richard
5
Dwivedi, Abhishek
4
East, Robert
4
Fetscherin, Marc
4
Lomax, Wendy
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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3
Dawes, John
3
Faulkner, Margaret
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Hegner, Sabrina
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Hollebeek, Linda D.
3
Kang, Jiyun
3
Khan, Huda
3
Lockshin, Larry
3
Maxwell, Sarah
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McNeill, Lisa S.
3
Merrilees, Bill
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Paswan, Audhesh K.
3
Pornpitakpan, Chanthika
3
Reid, Mike
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Rindell, Anne
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Russell-Bennett, Rebekah
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Sharp, Byron
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Stocchi, Lara
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Stoel, Leslie
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Sullivan Mort, Gillian
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Turunen, Linda Lisa Maria
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Uncles, Mark D.
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3
Abratt, Russell
2
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Australasian marketing journal
The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Pawning n00bs : insights into perceptions of
brand
extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
4
Comparing student loyalty behavioural intentions across multi entry
mode
deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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