Narrow search
Showing 1 - 9 of 9
Cover Image
Responding to the severe limitations of cross-sectional surveys : commenting on Rong and Wilkinson's perspectives
Woodside, Arch G. - In: Australasian marketing journal 19 (2011) 3, pp. 153-156
Persistent link: https://www.econbiz.de/10009269429
Cover Image
Visualizing, matching, generalizin : case identification hypotheses and case-level data analysis
Woodside, Arch G. - In: Australasian marketing journal 23 (2015) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10011383325
Cover Image
Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106
Persistent link: https://www.econbiz.de/10011338638
Cover Image
Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings
Martin, Drew; Palakshappa, Nitha; Woodside, Arch G. - In: Australasian marketing journal 27 (2019) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10012103250
Cover Image
Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
Cover Image
Conceptualising engagement in a consumer-to-consumer context
Abdul-Ghani, Eathar; Hyde, Kenneth F.; Marshall, Roger - In: Australasian marketing journal 27 (2019) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10012103229
Cover Image
Choose quickly! : the influence of cognitive resource availability on the preference between the intuitive and externally recommended options
Kim, Jungheun; Kim, Jae-Eun; Marshall, Roger - In: Australasian marketing journal 28 (2020) 4, pp. 263-272
Persistent link: https://www.econbiz.de/10012429467
Cover Image
Embracing asymmetric reality and displacing symmetric theory/testing
De Villiers, Rouxelle; Woodside, Arch G. - In: Australasian marketing journal 26 (2018) 4, pp. 315-316
Persistent link: https://www.econbiz.de/10011965428
Cover Image
Applying asymmetric, case-based, forecasting modeling in service research : cultures’ consequences on customers’ service gratuities
Ferguson, Graham; Megehee, Carol M.; Woodside, Arch G. - In: Australasian marketing journal 26 (2018) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10011965442