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Australasian marketing journal
The journal of services marketing
12
Journal of Services Marketing
8
Journal of retailing
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5
Australian journal of management
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International journal of service industry management : IJSIM
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Journal of global marketing
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Asian review of accounting
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California management review
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Journal of Business & Industrial Marketing
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Journal of accounting in emerging economies : JAEE
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of international consumer marketing
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Journal of professional services marketing
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New challenges to international marketing
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Collectivism and social influence in the buying decision : a four-country study of inter- and intra-national differences
Kongsompong, Kritika
;
Green, Robert T.
;
Patterson, Paul G.
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 142-149
Persistent link: https://www.econbiz.de/10003886511
Saved in:
2
An emerging south-east Asian brand : MK Restaurants
Itthiopassagul, Pannapachr
;
Patterson, Paul G.
; …
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 175-181
Persistent link: https://www.econbiz.de/10003886519
Saved in:
3
How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.
;
Scott, Jane
;
Uncles, Mark D.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
Saved in:
4
Customer-oriented behaviour of front-line service employees: the need to be both willing and able
Pimpakorn, Narumon
;
Patterson, Paul G.
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 57-65
Persistent link: https://www.econbiz.de/10003975204
Saved in:
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