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Collectivism and social influence in the buying decision : a four-country study of inter- and intra-national differences
Kongsompong, Kritika; Green, Robert T.; Patterson, Paul G. - In: Australasian marketing journal 17 (2009) 3, pp. 142-149
Persistent link: https://www.econbiz.de/10003886511
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An emerging south-east Asian brand : MK Restaurants
Itthiopassagul, Pannapachr; Patterson, Paul G.; … - In: Australasian marketing journal 17 (2009) 3, pp. 175-181
Persistent link: https://www.econbiz.de/10003886519
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How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.; Scott, Jane; Uncles, Mark D. - In: Australasian marketing journal 18 (2010) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
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Customer-oriented behaviour of front-line service employees: the need to be both willing and able
Pimpakorn, Narumon; Patterson, Paul G. - In: Australasian marketing journal 18 (2010) 2, pp. 57-65
Persistent link: https://www.econbiz.de/10003975204