//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bremer, Phil"
~person:"Mathur, Anil"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 21 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsqualität
E-grocery
Food
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
Lebensverlauf
4
Life course
4
Markenführung
4
Markenimage
4
Advertising
3
China
3
Chinese consumers
3
Elderly people
3
Lebensmittel
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
life course
3
Ältere Menschen
3
Brand
2
Cognition
2
Functional food
2
Funktionelle Lebensmittel
2
Kognition
2
brand placement
2
focus group
2
need for cognition
2
Age group
1
Air pollution
1
Altersgruppe
1
Befragung
1
Brand extension
1
Brand placement
1
Comparison
1
Conjoint analysis
1
Conjoint-Analyse
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
14
Conference paper
2
Konferenzbeitrag
2
Language
All
English
14
Author
All
Bremer, Phil
Mathur, Anil
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
6
Smit, Edith G.
6
Bang Nguyen Viet
5
Handayani, Putu Wuri
5
Kim, Juran
5
Sung, Yongjun
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
4
Castonguay, Jessica
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Hunt, James M.
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Mattila, Pekka
4
Menrad, Klaus
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bakir, Aysen
3
Bernritter, Stefan F.
3
Bin Abdul Latiff, Zul Ariff
3
Chae, Heeju
3
Chan-Halbrendt, Catherine
3
Chen, Charlie C.
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
Del Giudice, Teresa
3
Deutsch, Jonathan
3
more ...
less ...
Published in...
All
Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
A qualitative study of Malaysian parents' purchase intention of functional weaning foods using the theory of planned behavior
Mohamad, Hajar
;
Mirosa, Miranda
;
Bremer, Phil
;
Oey, …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10012243191
Saved in:
4
Chinese consumers' perceptions of functional foods : a netnography study of foods that help the immune system recover from air pollution
Cong, Lei
;
Bremer, Phil
;
Mirosa, Miranda
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
6
,
pp. 628-646
Persistent link: https://www.econbiz.de/10012243439
Saved in:
5
Chinese consumers' perceptions of immune health and immune-boosting remedies including functional foods
Cong, Lei
;
Bremer, Phil
;
Kaye-Blake, William
;
Mirosa, …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
1
,
pp. 55-78
Persistent link: https://www.econbiz.de/10012243969
Saved in:
6
Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder
Mirosa, Miranda
;
Liu, Yang
;
Bremer, Phil
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
5
,
pp. 358-371
Persistent link: https://www.econbiz.de/10012244874
Saved in:
7
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
8
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Saved in:
9
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
10
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->