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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chang, Chun-Tuan"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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brand personality
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Chang, Chun-Tuan
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of advertising research
3
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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Review of managerial science : RMS
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ECONIS (ZBW)
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1
Intergenerational appeal in advertising : impacts of
brand
- gender extension and
brand
history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
2
Bygone eras vs. the good Ol' days : how consumption context and self-construal influence nostalgic appeal selection
Chang, Chun-Tuan
;
Feng, Ching-Chiao
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011567087
Saved in:
3
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
4
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
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